Aristocrat Leisure Limited vs Fortescue Metals Group †Free Samples

Question: Discuss about the Aristocrat Leisure Limited vs Fortescue Metals Group. Answer: Introduction Len Ainsworth founded Aristocrat Leisure in the year 1953 in North Ryde. Aristocrat is an ASX 100 listed company and one of the leading gaming solution provider. Operating in more than 90 countries, the company has registration of more than 240 gaming jurisdiction with a strong force of three thousand working for the smooth and exclusive gaming experience. In the year 1996 the company was listed in the Australian Stock Exchange being one of the largest gambling manufacturing unit of Australia the organization have development and marketing offices in South Africa, Russia and United States (Torres 2013). The fourth largest producer of iron ore in the world Fortescue Metals Group was founded in 2003 in Australia. Operating from Pilbara in Western Australia Fortescue Metals Group is now producing 160-170 million tones of ores per annum. The company currently holds four mining site in Pilbara namely Chichester hub which includes Cloudbreak and Christmas creek mines and Solomon hub including Kings Valley and Firetail mines. Fortescue Metals Group also has integrated supply chain which includes Five ports in port Hedland and worlds fastest and heaviest haul railway. Vision and Mission A vision and mission statement is important statement for any organization as it determines companys direction. Successful and smart owners use this statement to signify what is the purpose of the organization and to motivate its team by reminding them on what grounds this organization stand for, because this is what makes a company successful.Both the organization coming from different segments of business world with different sets of ideology has unique approach towards their respective Goal. Aristocrat being one of the prominent name in the market of Gaming solution are deliver outstanding results by pushing the boundaries of creativity, technology and innovation. Aristocrat aims to create worlds greatest gaming experience, everyday. On the other hand, Fortescue Metals Group the global leader of iron ore producer is acclaimed for its innovation, culture, mining asset and industry leading development of world class Infrastructure. Since its foundation, the organization have discovered and mined major iron ore deposit and constructed significant mines all over World. Fortescue Metals Group vision and mission of being the most profitable iron ore producer by becoming the fastest, safest and lowest cost provider have given them the success they deserve. Value of the Organization: Opportunity Introduction of innovation and new technology is deeply implanted in Fortescue Metals Group approach to business. Fortescue Metals Group is the first Western Australia organization to control a railway from outside region of operation; it is also the first company in the world to commercialize CAT autonomous haulage technology (Roche and Mudd 2014). Aristocrats IP (Intellectual Property) with over 2900 trademarks and 2100 patents, is one of our most valuable assets of the organization. We are always innovating the next big thing, whether it is licensed TV and movie themes, new proprietary titles that are destined to become old favorites or the very latest in cabinet and systems innovation (Yoshimi 2013). Integrity Honoring promises to earn trust and respect of the client, colleagues, community and shareholders and delivering quality iron ore at lowest possible price is primary objective. Acceptance of mistake makes Fortescue Metals Group unique and rectifying it with a promise to never repeat the same mistake is commendable (Yellishetty and Mudd 2014). Though having diverse range of services and products, including social gaming, electronic gaming machines and casino management systems Aristocrat is committed to entertaining the world one game at a time. Despite exponential growth and global presence Aristocrat remains an ideal company at heart. CSR (Corporate Social Responsibility) Aristocrat encourages its employee to participate in fundraising activities, for that one day of paid leave is sanctioned each year to support and volunteer the charity of their choice. Aristocrat innovative CRS initiative Global Volunteer Week unites employees where different teams volunteer their energy, time and skills to make a real difference in local community. Aristocrat supports a large number of volunteer initiatives and regional fundraising (Feng, Wang and Huang 2014). For example Building Hope program in the United States and Giving Ways program in Australia and New Zealand are some of their initiative in uplifting the standard of the society they work in. Aristocrat idealizes that Giving back to the society not only helps build better communities, it sparks passion and purpose in the employees. Aristocrat gives a keen attention every time that their employees feed the homeless, volunteer their time in charity work or work at an animal shelter (Murphy and McGrath 2016). Ar istocrat commitment to being an ethical, sustainable and socially responsible business is also reflected in their environmental initiatives such as Proactive strategy to save water and energy, recycling programs and energy efficiency, maintaining fuel-efficiency in company vehicle are few of the initiative of the organization. Aristocrat CSR activities is an inspiration of the organizations values (Gainsbury et al. 2014). Fortescue Metals Group working together with its stakeholder to positively create and manage opportunities for native people, protect the environment, strengthen Australian economy and build up communities. Fortescue have established environmental research partnerships with leading academics and institutions to understand environmental impact and the environments in which the organization operates (Klettner, Clarke and Boersma 2014). Fortescue Marsh communities one of the initiative is based on vegetation studies on the local Mulga and Samphire plants and dust and air quality modeling. Fortescues is committed towards delivering positive social change by addressing environmental challenges such as climate change and promoting diversity in the workplace are important elements of the Companys Corporate Social Responsibility (CSR) strategy (Lynch 2014). Stakeholder Fortescue Metals Group abiding relationships with customers and stakeholders in China and has contributed to Chinas remarkable economic development and ongoing urban growth. Fortescue values the relationship with key stakeholders some of the prominent shareholders are The Minderoo Group Pty Ltd Hsbc Custody Nominees (Australia) Limited Jp Morgan Nominees Australia Limited Valin Investments (Singapore) Pte Ltd (Lu 2015 Aristocrat invites all its shareholders to ask the Chairman or any member of the Board questions at the general meetings, where considered necessary explanatory information is provided. Meetings are held to vote for new resolutions that need to be amended. Shareholders are given ample amount of time on specific resolutions to think before that resolution is voted upon (Bramble 2016). Smart Analysis Because of both the companies have different market both in terms of product and service their approach to maximize the growth of the organization is very different and on top it their goals and management strategy are very different from each other as well as their way of indulgence with the customers. In the segment, we will discuss the different strategy that both of the companies have formulated for SMART tactics. It is important to determine the S.M.A.R.T analysis of every organization to understand their functionality and the motivation behind their success. Aristocrat S.M.A.R.T analysis is mentioned below: Specific: To formulate new games each year and to expand its global gaming authorization jurisdiction to pass over 300 regulators. Measurable: Currently with 240 regulator worldwide and more than 3000 employees it is by far the companies most extravagant challenge and the team is determine to accomplish it in due course of time Assignable: The organization is engage with its employees to volunteer in these causes Realistic: Being the best and the pioneer in the market the project is realistic in every sense. With more and more new casinos and active players in the block, the future market will see a rise in demand of new games and more machines. Time Related: Aristocrat is planning to get the jurisdiction of more than 300 regulators before the end of fiscal year (Blaszczynski, Gainsbury and Karlov 2014). The S.M.A.R.T analysis of Fortescue Metals Group is mentioned below: Specific: Fortescue Metals Group aim lto expand it global reach and expand to the pacific and strengthen its bond with Chinese stakeholder. Chinas economic and infrastructural development seen a boom in recent years due to Fortescue Metals Group. Measurable: The Company currently mining 160-170 tons of iron ore from its mining sites which is expected to rise by 10% within the next year Assignable: The company wants to expand it global reach and for that it is acquiring new mines and laying infrastructure and new and innovative technology to help them grow in the new site Realistic: With new technology and current market scenario the project is way to realistic and can be achieve in due course of time. Time Related: Fortescue Metals Group wants to reach new horizon of mining by the end of 2020 (Brueckner et al. 2013). Believe and Add Value Aristocrat desire to create world best gaming experience for its clients, and to be the best in the gaming industry for which new, innovative and creativity will play a important role. Aristocrat is enriched with all three. Fortescue Metals Group have always provided the best iron ore in the market at a lowest price possible, they exported their resource with proper safety measure in the fastest way possible for that they rely on their own transportation (Aplin 2014). Conclusion To conclude both the companies have different market and are elite in their respective genre Aristocrat pioneer in the game development genre aim to surpass its previous achievements and want to bring more games in the upcoming market chain to help them become a monopoly marketer. Whereas Fortescue Metals Group the top in the iron ore mining industry is aiming to provide the best material at a lowest price possible and want to keep its stakeholder (mostly Chinese) happy. Both the companies have contributed substantially to the improvement of Australia as a country by focusing on its vision and mission, undertaking CSR responsibilities and maintaining a healthy relationship with its stakeholders both abroad and at home. 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